Why 'Ghosting' Candidates Is Costing You Top Talent (and What to Do Instead)

In today's competitive job market, employer brand matters more than ever. Candidates aren't just evaluating your compensation package or benefits — they're judging every part of their experience with your company, including how you communicate throughout the hiring process.

Ghosting candidates — failing to follow up after interviews or applications — is one of the most damaging things an employer can do to their reputation and hiring pipeline.